JayKay wrote:
be nice if this gets more viewers than the official version on YouChoob
the original, which started out as a ""£150,000 advert," is now a wee bitty more expensive.
".............the artists featured received no fee for their contribution to the advert, £1,550 was spent on their expenses. The cost of production which includes filming, production, producer and director fees was £233,450 along with a further £299,287 for its broadcast.
The advert was also broadcast abroad on American PBS network, which cost £10,000, while the rights to the song Caledonia, which the artists sing cost £15,000 for its usage over a year. "
Nice one Dougie. We always knew you love Scotland. Now we know how much.
<http://thedrum.co.uk/news/2009/04/15/10109-visitscotland-defends-homecoming-ad-costs>