Diageo Screw BrewDog

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Diageo Screw BrewDog

Postby The Egg Man » Wed May 09, 2012 4:50 pm

From the BrewDod website

"The 2012 BII Scotland Annual Awards: Celebrating success in the license trade in Scotland. BII are an organisation (http://www.bii.org) whose mission is to raise standards in licensed retail. The awards on Sunday 6th May were a huge glitzy affair held at the Grand Central Hotel in Glasgow.

Kerry, Mark, Neil S and Neil T attended the award ceremony. We had heard that BrewDog were expected to do quite well in the ‘Bar Operator of the Year’ category and the members of the bar team were suitable excited to see if our hard work would be recognised by this most prestigious and illustrious award.

However we were not announced as winners of the award. This disappointment was further compounded when one of the judges (seated at our table) told us in disbelief ‘this simply cannot be, the independent judging panel voted for BrewDog as clear winners of the award’.

Events took a further twist when the people who got given the award refused to accept it as it clearly had ‘BrewDog’ engraved on the trophy as winners.

On Tuesday, 2 days after the award, I (James) took a phone call from Kenny Mitchell, Chairman of the BII in Scotland and Chairman of the Award Committee explaining the situation. To directly quote Kenny:

‘We are all ashamed and embarrassed about what happened. The awards have to be an independent process and BrewDog were the clear winner’

‘Diageo (the main sponsor) approached us at the start of the meal and said under no circumstances could the award be given to BrewDog. They said if this happened they would pull their sponsorship from all future BII events and their representatives would not present any of the awards on the evening.’

We were as gobsmacked as you by Diageo’s behaviour. We made the wrong decision under extreme pressure. We were blackmailed and bullied by Diageo. We should have stuck to our guns and gave the award to BrewDog.‘

We would like to thank Kenny Mitchell and the BII for their refreshing honesty here and for initially giving the award to BrewDog before their overbearing and blackmailing sponsor undermined the independent judging process completely by bullying them at the last minute to deny BrewDog of an award they rightfully won.

We would like to thank Kenny Mitchell and the BII for their refreshing honesty here and for initially giving the award to BrewDog before their overbearing and blackmailing sponsor undermined the independent judging process completely by bullying them at the last minute to deny BrewDog of an award they rightfully won."

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Re: Diageo Screw BrewDog

Postby banjo » Wed May 09, 2012 5:14 pm

no surprise there im afraid.
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Re: Diageo Screw BrewDog

Postby Josef » Mon May 14, 2012 4:10 am

Diageo have done BrewDog a real favour here.

Let's be honest, you can walk into any number of pubs and see a 'Something-or-other of the Year' award on the wall, and who usually cares? But in this case, people will be going 'Ooh, must pop along and see what they're so keen to suppress....'
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Re: Diageo Screw BrewDog

Postby banjo » Mon May 14, 2012 12:47 pm

spot on josef.they seem to give out awards like sweeties.when it comes to courting publicity brewdog are up there with michelle moan.diageo have showed themselves up as proper tossers though.
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Re: Diageo Screw BrewDog

Postby Doorstop » Sat May 19, 2012 5:09 pm

Josef wrote:Diageo have done BrewDog a real favour here.

Let's be honest, you can walk into any number of pubs and see a 'Something-or-other of the Year' award on the wall, and who usually cares? But in this case, people will be going 'Ooh, must pop along and see what they're so keen to suppress....'


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